Watauga county is at the heart of the High Country. With a low annual unemployment rate, a major state university, and a flourishing ski industry the county's economy is promising.

Appalachian State University makes the largest economical impact on the area, around 408 million per year. Tourism, the ski industry, and Christmas tree farms are other major contributors to the area's economy.

More demographic Information provided below:

 
  PEOPLE:
 
Population, 2011 estimate
Under 18, 2011
Over 65, 2011
Female, 2011
White, 2011
African American, 2011
Asian, 2011
Hispanic or Latino,2011
High school graduates, 2010
Bachelor's degree or higher, 2010
Homeownership rate, 2010
Per capita money income, 2010
Persons below poverty, percent, 2010

51,333
13.8%12.7%49.9%95.3%2.0%1.0%3.5%86.9%37.1%
54.1
%
$20,961
24.8%

BUSINESS & GEOGRAPHY:
 
Private nonfarm employment, 2009
Manufacturers shipments, 2007 ($1000)
Retail sales, 2007 ($1000)
Retail sales per capita, 2007
Federal funds and grants, 2002 ($1000)
Land area, 2010 (square miles)
Persons per square mile, 2010

* Source U.S. Census Bureau: State and County QuickFacts
16,863
129,842
795,216
$17,836
143,429
313
163.4


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